U.S. and Japan strike major trade deal

The U.S. and Japan have reached a new trade agreement, which President Trump described as the “largest trade deal ever made.” Under the terms, Japanese goods entering the U.S. will face a 15% reciprocal tariff instead of the previously threatened 25%, while Japan has pledged to invest $550 billion in the U.S. economy.

For agriculture — particularly fruit and vegetables — the deal is expected to expand opportunities for U.S. exporters. Japan, which depends heavily on food imports, has agreed to open its market further to U.S. produce, strengthening access for American fruits such as citrus, cherries, kiwifruit, table grapes, and nuts, as well as vegetables like potatoes, asparagus, and lettuce.

Fresh produce plays a central role in this relationship. Japanese consumers value premium fruit, often purchased as luxury gifts, and U.S. suppliers are well positioned to meet that demand. In 2022, the U.S. ranked as Japan’s fifth-largest fruit supplier, holding a 5% market share.

According to USDA and IFPA data, Japan imported about $627.7 million worth of fruit and $151.8 million worth of vegetables from the U.S. in 2023. Leading vegetable items included potatoes, asparagus, and lettuce. With the new trade framework in place, U.S. exporters are expected to gain stronger access to one of Asia’s most discerning and high-value produce markets.

source: apps.fas.usda.gov

photo: merosconsulting.com