Philippines records solid growth in fresh fruit imports

Fresh fruit imports into the Philippines demonstrated a strong expansion in 2025, as consumer demand continued to outpace domestic supply. According to U.S. Department of Agriculture (USDA) data, import volumes are running well ahead of last year, confirming a firmer import cycle after modest growth in 2024.

In value terms, fresh fruit imports reached approximately $321 million in 2024. Trade data covering most of 2025 indicates imports are tracking around 25 percent higher year on year, with shipments through August already up by about 20 percent, pointing to a substantial full-year increase. Import growth has been concentrated in high-volume categories such as apples, grapes and citrus.

China retains commanding market share

China remains the Philippines’ largest fresh fruit supplier, accounting for around 72 percent of total imports based on the 2024 supplier structure, which continues to frame current trade flows. Shipments from China are led by apples, mandarins, grapes and pears. South Africa and Australia follow with market shares of roughly 9 percent and 8 percent, supplying mainly citrus and grapes, alongside apples.

Competitive pricing, shorter transit times and preferential tariff access under ASEAN-linked trade agreements continue to favour regional and southern hemisphere suppliers, intensifying competition in the Philippine market.

U.S. exports remain marginal

The United States accounts for only a small share of Philippine fresh fruit imports. U.S. export value stood at just under $14 million in 2024, and USDA expects shipments to decline further in 2025, reflecting sustained pressure from lower-cost regional suppliers.

Apples remain the core U.S. export category, with importers selectively trialling newer premium varieties such as Cosmic Crisp, Ambrosia and SugarBee, mainly through modern retail channels. Other U.S. fruits, including cherries and berries, continue to occupy niche, high-price segments with limited impact on overall trade volumes.

Tariffs and seasonality continue to shape trade

Fresh fruit imports remained exempt from the Philippines’ 12 percent value-added tax in 2025, while tariff treatment varied by origin. ASEAN suppliers benefit from duty-free access, whereas U.S. fruit is subject to most-favoured-nation tariffs, affecting price competitiveness.

Domestic fruit production continues to show limited year-round availability, with only bananas and papayas harvested consistently throughout the year. Seasonal supply gaps, particularly for temperate fruits such as apples and grapes, continue to support import demand. Buying activity typically strengthens toward the year-end holiday period, aided by seasonal income effects and established retail purchasing patterns.

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source: fas.usda.gov

photo: philstar.com