Freshfel Europe Active to improve the position of EU fresh produce on the Russian market

The Russian market is by far the leading export destination for EU fresh produce, despite difficulties experienced in recent months such as the weakening of the rouble and some specific market access concerns.

With close to 2 million tons worth over 1,4 billion Euro, fruit and vegetables represent respectively 55% of volume and 33% of value of EU agricultural products exported to Russia.

In the framework of World Food Moscow, Freshfel Europe’s Export Division was undertaking several activities to better position EU fresh produce on the Russian Market. Meetings were held with representatives of the EU delegation to exchange and coordinate positions between exporters from across Europe and EU officials.

According to estimates from Freshfel, the growth potential in the Russian market remains high.

Many issues will therefore remain on Freshfel’s agenda in the coming months to provide to European exporters the most favourable environment to develop exports to the growing Russian market.

Source: freshfel.