Kanzi harvest broadly stable, refreshed branding

The 2026 European growing season has not been without its challenges. Some production areas experienced hail early in the season, while high summer temperatures affected orchards across several parts of Europe. In certain regions, these conditions have also resulted in a somewhat larger proportion of smaller-calibre fruit. Even so, the overall European Kanzi® crop is expected to remain broadly stable. “Our growers have shown tremendous commitment throughout the season, adapting to demanding conditions while maintaining a strong focus on fruit quality” said Jan Willem Verloop, marketing manager of Kanzi. The result is a crop that we expect to deliver the characteristic Kanzi® experience in both flavour and appearance. “European grower cooperatives therefore approach the new season with confidence, supported by the strength of the concept and the enduring appeal of the brand in a competitive market” confirmed Jan Willen.

Safeguarding quality across borders

Global expansion has been a key pillar of Kanzi®’s development, allowing the variety to reach consumers across continents while creating a resilient and balanced supply network. However, expansion brings responsibility. Different climates, growing conditions and production systems can influence fruit characteristics. Preserving the distinctive Kanzi profile therefore requires rigorous quality standards, strong partnerships throughout the supply chain, continuous knowledge sharing and ongoing technical support to safeguard the characteristic Kanzi taste and eating experience.

New “Power to Go” campaign

Kanzi® has recently entered a new chapter with the introduction of a refreshed brand identity and a new marketing campaign. The heart of the brand strategy remains the “Power of Great Taste”. The new “Power to Go” campaign translates that strategy into a simple consumer idea. Modern life is full of small moments when energy dips and people need to keep moving. Kanzi® fits naturally into those occasions, offering a refreshing and enjoyable boost when the day calls for a little extra power. For the 2026–2027 European season, digital advertising and a new Kanzi® brand film will create broad awareness, while the pan-European online platform will provide opportunities for consumers to interact with the brand, helping us deepen engagement and increase brand preference and loyalty.

For more information about Kanzi® marketing campaign you can click here.