Xinjiang produce honored at the Shanghai Fruit Expo 2025

Jointly organized by the largest Chinese retail group CR Vanguard Commercial Technology and its Xinjiang Branch, the promotion event was co-hosted by Shanghai Maoheng Exhibition Co. during the China International Fruit Exhibition in Shanghai. It aimed to introduce Xinjiang's premium fruits to the nation and the world.

Fruits from Xinjiang province: treasures of the Silk Road

Situated at the heart of the ancient Silk Road, Xinjiang province hast abundant sunshine and distinctive diurnal temperature variations nurture exceptional fruits of unique flavour, including Hami melons, grapes, figs, and fragrant pears. Turpan, particularly, is celebrated as the ‘Land of Fruits’. Its grapes, renowned for their thin skins and plump flesh, have long been regarded as a ‘symbol of sweetness’ by consumers both at home and abroad.

Supported by CR Vangard

China Resources Vanguard Commercial Technology (CR Vangard) and its Xinjiang subsidiary leverage their nationwide supermarket networks, community outlets and e-commerce platforms to advance standardized industrial chain development at source. Through consumption-based assistance and channel expansion, they boost fruit growers' incomes and empower Xinjiang's fruit industry revitalization. As a central state-owned enterprise firmly rooted in Xinjiang, CR Vangard actively implements the ‘Green Development and Rural Revitalisation’ strategy. Through industrial assistance and production-sales coordination, it injects green momentum into Turpan's fruit sector.

For more information about the China Fruit Expo and Xinjiang produce, you can write here