Appointment of the management team of the new association between PMA and United Fresh Produce

The new association between PMA (Produce Marketing Association) and United Fresh Produce Association will be launched on January 1, 2022. Cathy Burns, CEO of PMA, and Tom Stenzel, CEO of United Fresh, have appointed 7 of the current leaders of the organizations to form the management team of the new combined association.

 

"Each of the following individuals will head a department and work with their team to plan our overall strategies and execute the programs and services intended to serve our members." Cathy Burns and Tom Stenzel underlined in a joint statement.

 

Yvonne Bull, Chief Financial Officer, Produce Marketing Association.

As of January 1, 2022, Dr Yvonne Bull, who is currently the financial director of the PMA, will continue to exercise her functions once the new association is officially constituted. She will lead the finance, human resources and IT functions in this role.

 

Doug Bohr, Chief Education and Programs Officer, Produce Marketing Association

Current Executive Director of the Center for Growing Talent, Doug Bohr will serve as Chief Education and Programs Officer. He will lead all education and business development programs, including conferences and in-person events, as well as online training.

 

Robert Guenther, Senior Vice President of Public Policy, United Fresh Produce Association

Currently Senior Vice President of Public Policy at United Fresh, he will serve as Chief Public Policy Officer. In addition, the new combined association will invest in 2 new positions within the Guenther team in order to increase the association's engagement in relations with the US government and advocacy of the population.

 

Jennifer McEntire, Ph.D., Senior Vice President, Food Safety and Technology, United Fresh Produce Association.

Dr Jennifer McEntire, currently Senior Vice President of Food Safety & Technology will serve as Chief Food Safety & Regulatory Affairs Officer. She will lead all food safety programs and interaction with regulators globally.

 

Lauren M. Scott, Chief Strategy and Membership Officer, Produce Marketing Association

Currently Chief Strategy and Membership Officer at PMA, she will hold the position of Chief Strategy Officer of the new association's strategy. She will lead the global research and analysis, marketing, public relations and communications activities. She will also be responsible for overseeing the new consumer-oriented nonprofit foundation.

 

Dr. Max Teplitski, Chief Science Officer, Produce Marketing Association

Currently Chief Science Officer at PMA, he will retain the same title and lead basic science, technology, sustainability, supply chain standards and traceability.

 

Miriam Wolk, Vice President of Member Services, United Fresh

Currently Vice President of Member Services at United Fresh, she will hold the position of Chief Membership Officer. In her role with the New Combined Association, she will lead all aspects of recruitment, retention, member engagement and volunteer engagement globally.

 

 

“These exceptional leaders will bring their experience and knowledge from each organization to make sure we are better together,” said Cathy Burns and Tom Stenzel.