A new label: "Approved by children"
France
Friday 26 July 2013
FJ
The new label will be awarded by tests of 100 children aged 7 to 12 years.
Submit your products to the judgment of the children to attempt to obtain this new label.
For its 24th edition, the "Week of Taste" will make note of the products by children, their judgments will allow to grant or not the caption "Approved by the children."
Every Wednesday in September will take place testing sessions with 100 children aged 7 to 12 years. These children will give notes in several categories (Bakery, Pastry, Deli, Meat, Fruits and Vegetables, Fish, Frozen Beverage, Dairy ...).
Companies that want their products to compete can register until August 15 with Sophie Gerstenhaber by mail at partnership@legout.com.
The results will be announced on October 17 during the "Week of Taste" and the winning products will be visible in superstores for a year until 15 October 2014.
source : le gout com