Big Idaho® Potato truck back on US roads

 

 

Initially, the truck was to do only one promotional campaign, but in the face of success across the country where the truck became an attraction, the campaign was renewed.

 

 

 

The one for 2017 has just started and the truck starts a tour of 23,000 miles (37,000 kms) that will pass through more than 60 cities around the United States.

 

 

 

Attracting thousands of people, photographed millions of times, the truck is an excellent vector for promotion. Consumers remember the Grown in Idaho ® label to ensure product quality. The state of Idaho produces 60% of the potatoes produced in the United States.