After apples, Mahindra will offer grapes, citrus and bananas

Mahindra Group will expand its offer of fruits under the brand "Saboro".

Mahindra Group (the giant conglomerate that operates in industries as diverse as automotive and real estate) has recently entered the market of fruits (our info from 04.11.2013). Its division, Mahindra Shublabh, launched the brand "Saboro" last November (which means tasty in Spanish) with apples.

The company now wants to launch other fruits under its trademark "Saboro". First of all grapes, variety Sonaka and later Red Globe and Flame varieties. Then, around June, citrus and bananas.

Regarding exports, the company changed its plans and before apples and bananas, now plans to export its grapes Saboro on foreign markets (Europe, Germany, Russia, Asia) starting from the next year.

source : the hindubusinessline com