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Driscoll's expands in the Middle East
Egypt
Monday 19 March 2012
MD | Driscoll's
Driscoll's of Europe, Middle East & Africa aims to increase sales in these regions
Driscoll's is expanding in Middle East and Africa as part of its growth strategy.
Since its merger in January 2011 with Alconeras and Berryport, Driscoll's is constantly expanding, integrating its activities in the Middle East and Africa. From now on, the company name is Driscoll's of Europe, Middle East & Africa.
This new "region" will result in significant synergies insofar as the Middle East is very close to current areas
of Driscoll's production in Morocco, Egypt and South Africa. Until now, customers in the Middle East were supplied mainly from the United States.
Now Driscoll's is going to extend supply through production regions in Morocco, South Africa and Europe. The main objective is to grow the business in the Middle East by further expanding the sales, bringing consumers red fruits in all seasons.
Now Driscoll's is going to extend supply through production regions in Morocco, South Africa and Europe. The main objective is to grow the business in the Middle East by further expanding the sales, bringing consumers red fruits in all seasons.
source : driscoll
