Convenience is the key for UK consumers

Ease of preparation and consumption is a key factor for UK consumers when choosing their fruit and veg. According to research by IGD, consumption of fruit in the UK has risen by 3.8 percent since the launch of the '5-a-day campaign'. Popular fruits are those that don't require peeling or preparation. Vegetable consumption, on the other hand, has declined by 2.1 percent since the start of the campaign because consumers say they take too long to prepare.