AgrupaEjido replaces pumpkins with peppers of Almería
FJ | Agrupaejido SA
Enhancement of local products on the occasion of Halloween.
AgrupaEjido, a company that sells about 160 million pounds of fruits and vegetables in the region of Almería disrupts "traditions." Keeping the aesthetics of the festival but by using local products: replace traditional pumpkins with peppers.
Peppers of California variety of orange color, will be the "pumpkins" of Halloween. These peppers will be the stars of the decor of Catedral Hotel restaurant , the partner of AgrupaEjido. Numerous events throughout the city are planned for "La Noche del Terror" (Night of Terror).
AgrupaEjido is in the Top Five Spanish for the marketing of this product. Peppers now represent 40% of the sales of the company .