Italpollina changes the name to affirm their engagement for the sustainable development

Italpollina, a family company and one of the world leaders in the production of organic fertilizers, biostimulants of plant origin and micro-organisms for agriculture, announces the change of its official name to HELLO NATURE®.

The company Italpollina is one of «historical brands» in Italy, known as a synonym of quality, professionalism and competence. They decided to mark their 50th Anniversary of activity by expressing stronger their engagement to sustainable development and innovation. Luca Bonini, CEO of HELLO NATURE®, comments: «This evolution is not caused by an acquisition or a change of ownership, this is an evolution achieved by company during these 50 years». He adds: «We have followed a unique and radical path, by starting in the sector of organic fertilizers to become one of the world leaders in the production of biostimulants: the name ‘Italpollina’ doesn’t completely represent now our current activity».

In 2017 the company made a rebranding and the slogan «Hello Nature» expressed its positioning on the market and concretized one of the principal keys, the engagement to a more sustainable future for the planet. This slogan was perceived positively and became the logical choice for a new name. However, the name of Italpollina will remain to identify one of the historical products, on the basis of poultry manure, offered by the company, and to name the production site located in the region of Verone in Italy.

The name HELLO NATURE® shows the engagement of the company to develop the processes and the products as close as possible to Nature. After worlds of Luca Bonini, «Our role is to be a leader of change and, from a practical point of view, we need to place environmental sustainability in the center of company’s activities». He adds «This evolution of name reinforces our engagement supporting global strategies currently in place to improve food security as the European Union’s Farm to Fork Strategy, the United Nations Sustainable Development Goals and the United Nations Guidelines for Food and Agriculture».

During the year 2021, the company will make the transition to the new name. During a certain period the 2 brands will be present on the market. At the international level, the new name will be adopted according to the schedule of administrative procedures required in each country, so Italpollina France will become Hello Nature France. Luca Bonini concludes on this topic «HELLO NATURE® expresses who we are, what are our values, defines our goals and our leader positioning in the sustainable input segment in agriculture».

HELLO NATURE® is an Italian company, one of the world leaders in the production of organic fertilizers, biostimulants and micro-organisms. The innovation has always guided the development of the company with 3 centers of R&D, 14 sales offices and a presence in more than 80 countries worldwide. Founded in 1971 by Licinio Bonini, Italpollina is now named HELLO NATURE®, offers an approach to natural and sustainable agriculture, respectful to human health and the environment.