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Large campaign to educate youth
Italy
Thursday 08 November 2012
MD
The two mascots chosen for the campaign to promote fruits and vegetables to younger generations.
A campaign that targets children and teenagers starts in Italy and France, co-financed by Europe.
The goal is to increase consumption of fruits and vegetables among young people by introducing these products in their cultural and emotional worlds. Global action is expected in the two countries with radio and TV
advertising, participation in trade shows and educational activities.
In Italy, the slogan is "Frutta e verdura fresca: scoprila, gustala sceglila" and the campaign targets children 3 to 5 years and teenagers aged 12 to 18 years.
In Italy, the slogan is "Frutta e verdura fresca: scoprila, gustala sceglila" and the campaign targets children 3 to 5 years and teenagers aged 12 to 18 years.
