Aurum launches new avocado consumer campaign in Spain

Aurum has launched a new communication campaign aimed at bringing avocado content closer to both consumers and professionals in Spain.

The initiative includes a new digital tip from Aurumito, the brand’s mascot, focused on one of the most common consumer questions: how to keep an avocado fresh for longer after it has been cut. According to the company, the format is part of its strategy to share informative content in a more accessible and entertaining way.

In May, Aurum also expanded its visibility at Mercabarna and Mercamadrid, two major wholesale markets for Spain’s fruit and vegetable sector. The campaign includes large-format banners and advertising on digital screens inside both markets.

With this action, the company aims to strengthen its presence among operators, customers and professionals working across the distribution channel.

The campaign is also supported by fresh recipe content for warmer weather, including avocado-based breakfast and pasta ideas designed for quick everyday meals.

Watch the campaign here.

Importers, wholesalers and retailers interested in Aurum’s avocado supply can send their inquiry for a free consultation.