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Promotional Campaign to Celebrate 25 Years of Seedless BOUQUET Watermelon
Spain
Monday 19 June 2017
FJ | Anecoop S. Coop.
The family of seedless watermelons BOUQUET: striped red, striped yellow, black-skinned watermelon and mini watermelon. All these species are also available in organic farming.
ANECOOP celebrates the 25th anniversary of the launch of the watermelon, which revolutionized the European market: its seedless watermelon BOUQUET.
For this event, a promotional campaign runs until July 22nd, in Spain and France. The campaign offers each customer an "insured gift". This one consists of an experience to be chosen in several categories (sport and adventure, beauty care and health, leisure, gastronomy). Each paste has a label whose printed code must be entered, to obtain a gift, on the platforms:
Www.regalosinpepitas.com in Spain,
Www.cadeausanspepins.com in France.
ANECOOP was the first company that bet on seedless watermelon. Several years of research have been needed to find a variety (Reina de Corazones) that adapts to different growing areas and meets the requirements of taste, texture and color that consumers associate with this product.
This was the starting point of a project 25 years later that ANECOOP is the first company in Europe for this product, with an estimated 125 000 tonnes for the year.
source : anecoop
