South Korea turns to imported fruit as local production declines

For the first time, South Korea's fresh fruit imports exceeded $1.4 billion in 2024, reaching an all-time high. A growing preference for imported fruits like bananas, pineapples, and oranges contributed to a significant increase in purchases, with total imports valued at $1.45 billion. This marks a 20.1% rise from 2023.

Imports of 12 key fruit varieties — including cherries, mangoes, kiwis, avocados, grapes, pomegranates, blueberries, lemons, and grapefruits — experienced substantial growth, according to data from the Korea Rural Economic Institute (KREI). The previous highest import value, recorded in 2018 at $1.33 billion, was surpassed by 8.6% last year, demonstrating a strong rebound in the market.

While South Korea had been increasing fresh fruit imports until 2018 due to agricultural trade liberalization, disruptions from El Niño and pandemic-related shipping challenges in 2020 led to a temporary slowdown. However, this trend shifted in 2023, and for the second consecutive year, demand for foreign-grown fruits continued to rise.

Declining local production drives demand for imports

One of the main reasons for the surge in imported fruit purchases has been the rising cost and decreasing supply of domestically grown produce. The extreme heat waves that hit South Korea in 2024 significantly reduced the availability of pears and tangerines, compelling consumers to turn to imported alternatives.

To counter the impact of declining local harvests, the South Korean government introduced extended tariff quotas to ensure a steady supply of fruits from international markets. By increasing import volume, authorities aimed to mitigate price hikes and provide more affordable fruit options to consumers.

Shift in consumer buying habits

South Koreans are increasingly turning to tropical fruits like avocados, mangoes, and blueberries, reflecting changing dietary preferences. As climate conditions continue to affect fruit production, reliance on imports is expected to remain strong in the years ahead.

With fresh fruit imports breaking previous records, South Korea’s food industry is undergoing notable shifts, shaped by evolving consumer habits and government policies that support greater access to foreign produce.

source: pulse.mk.co.kr

photo: sogoodk.com