New brand for New Zealand apples in the Indian market

New Zealand has chosen the occasion of the Cricket World Cup for the official launch of its new brand "100% Pure Apples from New Zealand. "

 
With this new brand, the New Zealander exporters wish to consolidate their supply and enable Indian consumers to easily identify the quality of apples from New Zealand.

 
While the Cricket World Cup runs until early April, the launch of this new brand was done in Mumbai with a prestigious sponsor: Richard Hadlee.

 
Legendary cricketer, Richard Hadlee is very well known in India, it attracted media attention as a Bollywood star.
 

 
The New Zealand exports to India have nearly tripled over the past 5 years, sales reach 10 million per year, led by the Royal Gala, Granny Smith and Pacific Rose.
 
 

source :fnb news hawkesbay today, stuff co