How to scale up berries output with fewer hands on debate in Agadir.

On November 12 in Agadir, the international berry community will gather again for the 7th edition of the Morocco Berry Conference (MBC). “Scaling Berries with Fewer Hands” will be the main theme, as the industry faces increasing pressure on labor, resources and profitability. This year's conference will explore the perspectives and solutions shaping the future of berry production.

What to expect for the 7th edition

Berry Market Trends : Global market developments, emerging opportunities, rethinking logistics and the challenges influencing competitiveness will be discussed during the first session. Experts from AGQ Labs, South African and Mexican universities will givepractical insights into crop health, plant performance and more resilient production systems. Innovation, smarter farm management and strategies to improve operational efficiency and profitability will be the subjects of the third panel on technology and farm economics. The genetics panel will highlight role of varietal innovation in improving productivity and meeting evolving production needs.

For more information on the innovative solutions for the global berry industry you can click here.