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Sun Pacific launches the “Irresistibly Cute” Cuties campaign
PE | Sun Pacific
The US brand of sweet and seedless mandarins is ready to launch their marketing campaign starting in November with social media, digital advertising, and instore promotions.
The brand’s new creative campaign, “Irresistibly Cute,” leans fully into what makes Cuties special: their irresistible sweetness, sunny personality, and power to brighten even the crankiest of days. By “cutifying the world,” Cuties invites fans to embrace playfulness and positivity, turning every bite into a small act of happiness.
During last GPFS 2025 show in Anaheim Sun Pacific also announced the launch of the new “super sweet” red kiwi campaign starting late October, as well as highlighting their best-in-class premium grape program featuring the newest grape varieties like AutumnCrisp®, Applause® and Ruby Rush.®.
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