Halloween gives marketing opportunities for retailers

Almost half of UK shoppers planning to participate in festivities. GlobalData forecasts demand for Halloween-related food, drinks, and decorative items will increase due to traditional interest in pumpkins and trick-or-treating supplies in multipack bags. Spending will be bolstered by households with children under 18 years of age. However, going forward, retailers are encouraged to adopt more strategic range design approaches to enhance Halloween sales in view of strong sentiment among consumers that the holiday can be a waste of money.

New ways to promote cucurbita vegetables seen in the US at GPFS 2025

Fresh cut pumpkins, friendly pumpkins decorations have been seen during last Global Fresh Produce Show 2025 in Anaheim on October 17th. One good example is butch’s Best company specialized in whole and fresh cut pie pumpkins, Knuckleheads, Fairytales, white pumpkins, Gourds, Jack-O-Lanterns and Cinderellas.Source and pictures: FPC, GlobalData, Fructidor.