Japan opens export support programme focused on key overseas markets

Japan’s Ministry of Agriculture, Forestry and Fisheries (MAFF) has opened applications for a new support programme designed to help exporters strengthen sales and maintain trade flows in key overseas markets.

The programme covers priority agricultural and food products listed in Japan’s export expansion strategy. Applications are being accepted until 19 June 2026.

The initiative supports projects aimed at expanding sales channels, developing higher-value products and reducing export-related costs. Eligible activities include promotional campaigns at Japanese restaurant chains, retail stores and e-commerce platforms overseas, as well as participation in business meetings with local buyers and wholesalers.

Companies may also receive support for developing products tailored to the needs of export destinations, conducting test marketing and obtaining certifications required by retailers in foreign markets.

Cost-reduction measures are another focus of the scheme. These include the introduction of equipment to reduce labour costs and the development of joint logistics systems.

The programme is open to businesses that have exported to the target country or region for at least two years. Projects must be carried out by certified product organisations or in cooperation with their members.

Eligible expenses include personnel, travel, transportation, advertising and promotional costs, outsourcing, equipment, lease fees and certification-related expenses. Certification and equipment costs may receive support of up to 50%, while other eligible expenses are covered under fixed-amount assistance. The maximum government subsidy is ¥10 million per project.

MAFF said projects supported under the scheme are expected to generate an increase in export value equivalent to more than twice the amount of public funding by the fiscal year following implementation.

source: maff.go.jp

photo: wikipedia.org