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Africa will know much more about Brazilian fruit
Brazil
Thursday 31 May 2007
The Brazilian Fruit Institute will participate in the Brazilian mission to Egypt, Tunisia and Morocco beginning next week. The goal is to promote national juices and fruit in the region. The three countries do not yet buy large volumes of these products from Brazil, but according to the institute, they have potential for increasing imports.
Tunisia, Egypt and Morocco are not major buyers of Brazilian juices and fruit. But they might come to be. It is with this purpose that the Brazilian Fruit Institute (Ibraf) is going to participate in the mission to the three North African countries that the Arab Brazilian Chamber of Commerce and the Brazilian Export and Investment Promotion Agency (Apex) will promote from May 28 until June 05.
"Although this is a large market, the countries to be visited do not make large-scale purchases of fruit and their products. Nevertheless, their potential with regard to imports of juices and fruit is quite interesting, and Brazil has a large capacity for supply, considering that the country produces 40 million tons of fruit (per year)," says international consultant Paulo Passos, who will represent the institute in the mission.
Out of the three countries, Egypt and Tunisia imported juices and fresh fruit from Brazil in 2006. Egypt spent US$ 83.000 in Brazilian fruit. Tunisia purchased US$ 240.000 in fruit and US$ 40.000 in juices. The potential of these markets, though, is much greater. Egypt consumes approximately 118 million litres of juices per year. Morocco imports around US$ 47 million in fruit and juices, and Tunisia, some US$ 21.7 million.
Tunisia, Egypt and Morocco are not major buyers of Brazilian juices and fruit. But they might come to be. It is with this purpose that the Brazilian Fruit Institute (Ibraf) is going to participate in the mission to the three North African countries that the Arab Brazilian Chamber of Commerce and the Brazilian Export and Investment Promotion Agency (Apex) will promote from May 28 until June 05.
"Although this is a large market, the countries to be visited do not make large-scale purchases of fruit and their products. Nevertheless, their potential with regard to imports of juices and fruit is quite interesting, and Brazil has a large capacity for supply, considering that the country produces 40 million tons of fruit (per year)," says international consultant Paulo Passos, who will represent the institute in the mission.
Out of the three countries, Egypt and Tunisia imported juices and fresh fruit from Brazil in 2006. Egypt spent US$ 83.000 in Brazilian fruit. Tunisia purchased US$ 240.000 in fruit and US$ 40.000 in juices. The potential of these markets, though, is much greater. Egypt consumes approximately 118 million litres of juices per year. Morocco imports around US$ 47 million in fruit and juices, and Tunisia, some US$ 21.7 million.
