Doréoc launched a new range of "regional"

A range consisting of three varieties associated with a local production: the "Bintje" of the North, "Monalisa" of Champagne, the "Charlotte" of Picardy.

This range is focused on the discovery of three major producing regions of potatoes and the pleasure of tasting products produced in these areas. Indeed, the association variety/land has been specifically studied to obtain the best quality of potato at the crop and guarantee unique flavors for tasting.

This segmentation allows to associate the product with regional specificities and 100% ancestral French know-how. The regional argument reassures the origin of the product and brings a dimension of authenticity now highly sought after by consumers.