HelloFresh Group delivers more than one billion meals annually

The company plans to roll out faster delivery times after its successful pilot of next-day delivery in the UK to more customers and more geographies. Similarly, the HelloFresh Rewards loyalty program has seen promising results in its pilot phase, such as high customer satisfaction levels which translate into larger baskets and improved customer retention. The company plans to progressively roll out the program to more and more customers in the next twelve months.

Doubling menu size with more functional food like for GLP-1 users

For the companyʼs ready-to-eat product category, the focus for 2025 is on doubling the menu size (e.g. with high-protein desserts, protein shakes, healthy snacks and juices) and offering additional delivery days. In the US market, the company introduced meals adapted to GLP-1 users under the brand “Factor”, one of the most exciting trends in the broader food market. GLP-1 stands for glucagon-like peptide-1, it is used for chronic diabete or weight-loss treatments. In Europe, this factor has been introduced to five countries so far, where it has seen a strong initial product market fit. Orders are expected to double in 2025 – further market launches and the launch of its first EU cooking facility will allow for significant menu expansion and drive future growth.

One billion meals delivered in 2024

The HelloFresh Group is a global food solutions group and the world's leading meal kit provider. The HelloFresh Group consists of eight brands that provide customers with high quality food and recipes for different meal occasions. The Company was founded in Berlin in November 2011 and operates in the USA, the UK, Germany, the Netherlands, Belgium, Luxembourg, Australia, Austria, Switzerland, Canada, New Zealand, Sweden, France, Denmark, Norway, Italy, Ireland and Spain. In 2024 the HelloFresh Group delivered close to 1 billion meals globally.

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