+33 680 38 14 46
Queensland mandarin sector takes new approach to China
Australia
Sunday 27 April 2008
Q Export Pty Ltd, a group of QLD mandarin suppliers representing around 80% of the state’s export crop, has appointed Holman Fresh to export its fruit to China and other markets this season.
Q Export, also known as the Q-Group, was established three years ago but it recently formalised its structure in an effort to achieve more coordination, following a disastrous export deal in China last season which saw returns fall well short of requirements.
Gaypak, Sweetee, Margram Farms, Benyenda Citrus, Stens Group and Ironbark – have committed to market all their fruit for China under the Q brand through Holman Fresh, with the aim of achieving a critical mass of consistent-quality fruit to support coordinated marketing and gain more leverage over pricing.
MD of Holman Fresh, David Holman welcomed the deal but cautioned that the company was not seeking a monopoly on Queensland mandarin exports, saying “We are pleased to lead these producers in a jointly managed marketing strategy in China, but we remain committed to a free and open market and don’t endorse the use of Export Efficiency Powers in China, as this would preclude experienced marketers from capitalising on their own niche sectors of the market.
Q Export, also known as the Q-Group, was established three years ago but it recently formalised its structure in an effort to achieve more coordination, following a disastrous export deal in China last season which saw returns fall well short of requirements.
Gaypak, Sweetee, Margram Farms, Benyenda Citrus, Stens Group and Ironbark – have committed to market all their fruit for China under the Q brand through Holman Fresh, with the aim of achieving a critical mass of consistent-quality fruit to support coordinated marketing and gain more leverage over pricing.
MD of Holman Fresh, David Holman welcomed the deal but cautioned that the company was not seeking a monopoly on Queensland mandarin exports, saying “We are pleased to lead these producers in a jointly managed marketing strategy in China, but we remain committed to a free and open market and don’t endorse the use of Export Efficiency Powers in China, as this would preclude experienced marketers from capitalising on their own niche sectors of the market.
