"All Day Long" to boost fruit and vegetable consumption

The Belgian "All Day Long" campaign to boost fruit and vegetable consumption.

"All Day Long" campaign has received the continued backing of the EU, which means it will be co-funded for a further three years. Its aim is to encourage Belgian consumers to eat more fruit and vegetables, both during and in between meals.

This campaign will reportedly seek closer collaboration with the distribution side. With a prominent presence at all sorts of events and trying to get a higher in-store profile. The launch of a competition encouraging businesses to serve more fruit and vegetables in the workplace meals.

source : fresfel org