Verita - first kiwi brand in Turkey celebrates 10th anniversary

Ideal Tarim the owner of brand Verita is no. 1 supplier of kiwi fruits for Turkish market.

Fruit come from import as well as from domestic growers.

Kiwi production in Turkey almost doubles every year reaching 10 000 tons in 2008.

Ideal Tarim was the first to invest in education to help  local producers to meet quality standards.