Lidl Scotland Encourages Consumers to Eat More Fruit and Vegetables
United Kingdom/England
Sunday 14 October 2007
Lidl Scotland has slashed prices on all of its fruit and vegetables in its Scottish stores by up to 70% until the end of October.
The promotion comes after a study of 4000 people by Cancer Research UK revealed that more than two-thirds of Scots are failing to eat the recommended five daily portions of fruit and vegetables.
In addition, the announcement comes on the heels of the government’s announcement last month that Scotland is the second most obese country in the developed world.
“Fruit and vegetables are not playing enough of a role in the Scottish diet and the study from last month highlighted this fact,” says Gordon Greens, sales operations manager of Lidl.
“We wanted to make fruit, vegetables and healthy living accessible to everyone in Scotland so what better way than direct to the consumer.”
The unprecedented reductions see the price of 1kg of carrots down to 0.42EUR, 300g of cherry vine tomatoes down to 1.06EUR, a bunch of spring onions for 0.20EUR, mangos down to 0.52EUR each, and a kilogram of Granny Smith apples down to 0.96EUR.
The reduction means that a family of four can each eat their five-plus a day for less than 2.87EUR a fortnight.
In addition to the price drops, Scottish celebrity chef Nick Nairn, who cares passionately about the need for Scottish children to eat healthily, will front Lidl Scotland’s healthy living October campaign.
Nick has created a set of healthy recipes which are available in Lidl stores throughout Scotland while stocks available.
Lidl was established in the UK in 1994 and has grown to 480 stores, 78 of which are in Scotland.
The promotion comes after a study of 4000 people by Cancer Research UK revealed that more than two-thirds of Scots are failing to eat the recommended five daily portions of fruit and vegetables.
In addition, the announcement comes on the heels of the government’s announcement last month that Scotland is the second most obese country in the developed world.
“Fruit and vegetables are not playing enough of a role in the Scottish diet and the study from last month highlighted this fact,” says Gordon Greens, sales operations manager of Lidl.
“We wanted to make fruit, vegetables and healthy living accessible to everyone in Scotland so what better way than direct to the consumer.”
The unprecedented reductions see the price of 1kg of carrots down to 0.42EUR, 300g of cherry vine tomatoes down to 1.06EUR, a bunch of spring onions for 0.20EUR, mangos down to 0.52EUR each, and a kilogram of Granny Smith apples down to 0.96EUR.
The reduction means that a family of four can each eat their five-plus a day for less than 2.87EUR a fortnight.
In addition to the price drops, Scottish celebrity chef Nick Nairn, who cares passionately about the need for Scottish children to eat healthily, will front Lidl Scotland’s healthy living October campaign.
Nick has created a set of healthy recipes which are available in Lidl stores throughout Scotland while stocks available.
Lidl was established in the UK in 1994 and has grown to 480 stores, 78 of which are in Scotland.
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