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Grupo Five Senses builds new facilities
Spain
Sunday 13 January 2008
Grupo Five Senses always wanted to stand out offering a product which guaranteed the highest food safety. That is why they have made an important investment to build new facilities which included the latest novelties concerning quality. Although they feel optimistic with regard to the course of the current campaign, they also think that many aspects must be smoothed out in order to get over the present crisis of the sector.
For Five Senses the clementines campaign has started well for several reasons. On one hand, the problems caused by rain in Valencia were properly managed as well as the quality fault, sending lower quality fruits to third countries. On the other hand, the harvesting rate is being adequate and prices are staying at acceptable levels.
Oranges’ instance is different, since there have been an accumulation of fruit in the southern hemisphere which congested sales and delayed the entering of naveline. For Pepe Rodrígez, manager, “the problems are that we need regulation of the new fields which are entering into production, and we also need that the interprofessional worked. The sector is still much atomized and Intercitrus isn’t working in this way. We must be united to make our voices heard at the negotiation tables, both distribution ones as well as those of the Government or in Brussels”. In short, the increase of production, the doubts about industry’s future and the lack of a speaker who joined forces, “make us think on a grey future”, states the manager.
However, Five Senses wants to get a strong and solvent position within the citrus sector. To do that, they must have a wide range of varieties, covering the whole year, and a minimum volume of each variety in order to supply the big Sales Centres. Following this path, they expect to reach 70000 tons of citrus in the next 5 years (at present they market about 35000 tons).
That is why they also set in motion the building of a new nave of 30000 square metres. They intend to include in it all the technical novelties which helped to make the product’s quality as regular as possible; they also want not to be so dependent on human factors to detect quality faults in the fruit. “We expect to offer the customer a product of even quality all year long and the consumer not to notice any variation”, explains Pepe Rodríguez. The new nave will start working on early November, 2008.
For Five Senses the clementines campaign has started well for several reasons. On one hand, the problems caused by rain in Valencia were properly managed as well as the quality fault, sending lower quality fruits to third countries. On the other hand, the harvesting rate is being adequate and prices are staying at acceptable levels.
Oranges’ instance is different, since there have been an accumulation of fruit in the southern hemisphere which congested sales and delayed the entering of naveline. For Pepe Rodrígez, manager, “the problems are that we need regulation of the new fields which are entering into production, and we also need that the interprofessional worked. The sector is still much atomized and Intercitrus isn’t working in this way. We must be united to make our voices heard at the negotiation tables, both distribution ones as well as those of the Government or in Brussels”. In short, the increase of production, the doubts about industry’s future and the lack of a speaker who joined forces, “make us think on a grey future”, states the manager.
However, Five Senses wants to get a strong and solvent position within the citrus sector. To do that, they must have a wide range of varieties, covering the whole year, and a minimum volume of each variety in order to supply the big Sales Centres. Following this path, they expect to reach 70000 tons of citrus in the next 5 years (at present they market about 35000 tons).
That is why they also set in motion the building of a new nave of 30000 square metres. They intend to include in it all the technical novelties which helped to make the product’s quality as regular as possible; they also want not to be so dependent on human factors to detect quality faults in the fruit. “We expect to offer the customer a product of even quality all year long and the consumer not to notice any variation”, explains Pepe Rodríguez. The new nave will start working on early November, 2008.
