Creation of a consortium "Kiwi Piu"

The companies Frutti Fellici, Agrilepidio, Naturalfruit et Zeoli, all kiwifruit growers and shippers in Lazio-Italy, have decided to create a consortium "Kiwi Piu". According to Tony Bongiovanni, Fructidor's country manager-Italy, this consortium aims to valorise the Lazio-grown kiwifruit (50% of the Italian production). It also permits to follow the product from production to marketing.