MBC 2026 just 3 weeks away in Agadir

As the industry faces increasing pressure on labor, resources and profitability, this year's conference will explore the perspectives and solutions shaping the future of berry production.

Markets, technology and farm economics

Global berry market trends will be the first cession. Market developments, emerging opportunities and the challenges influencing competitiveness. Practical insights into crop health, plant performance and more resilient production systems will be shared on the second panel. Innovation, smarter farm management and strategies will be revealed to improve operational efficiency and profitability. The role of varietal innovation will be debated on the fouth cession, like improving productivity and meeting evolving production needs.

For more information of the one day event of fruitful connections and learning, you can click here.