Fresh autumn fruits and vegetables campaign

National billboard campaign to provide guidance and further sensitize consumers to the seasonality of fruits and vegetables. 

The advertising campaign features three stars of autumn fruits and vegetables : apples , carrots and leeks . The posters appear on the docks metro stations in Paris but also in the heart of five other cities : Lille, Nantes , Lyon, Toulouse, Avignon, for almost the entire month of November.

The campaign slogan " Consumed in season , fresh fruits and vegetables are light in your budget ."

In parallel, the campaign resumed on television, with mini -spots featuring : apple, pear, cauliflower, broccoli , leeks, plum , carrot, endive, Romanesco , walnuts, hazelnuts , pumpkin , mince , onion , muscat grapes , mushrooms and shallots.