+33 680 38 14 46
Blueberry varieties that consumers love to eat, and supermarkets want to sell: Meet SEKOYA® at Fruit Logistica
SEKOYA® is a B2B platform designed to deliver the LIVIE™ Eating Experience: crunchy, long-lasting & tasty blueberries with consistent quality via a semi-exclusive network of 14 highly professional licensee members (growers/marketers) targeting 52-week per year supply programs, organized & managed to deliver defined volumes to all major markets.
“The SEKOYA® fruit is exceptional: tasty fruit, very crunchy, and big size. Blueberry varieties that consumers love to eat, and supermarkets want to sell, and this with a 45+ day shelf life”, affirms Hans Liekens, SEKOYA® Value Chain & Retail Manager.
“SEKOYA® is the first platform to offer a 52-week supply program for crisp, long-lasting, and flavorful blueberries with consistent quality. Most of the other programs are focused on Southern Highbush/low-zero chill (varieties that grow mainly in Spain, Morocco, Peru), and some of them on Northern Highbush/mid-high chill (varieties that grow in Poland, Central Europe, North America, Chile). To offer 52 weeks of consistent top-quality with no supply gaps, we combine both. SEKOYA® has two varieties for low-zero chill (Sekoya Pop® 'FCM14-052' and Sekoya Beauty® 'FCM12-097') and three varieties for High Chill (Sekoya Crunch® 'FC13-083', Sekoya Grande® 'FC13-122' and Sekoya Fiesta™ ‘FC13-113)”, continues Hans.
In February, at Fruit Logistica Berlin, SEKOYA® will spotlight its new Quality Assurance: LIVIE™. LIVIE™ symbolizes unwavering consistency and quality throughout the year, serving as a marker for SEKOYA®’s premium blueberry varieties. This initiative aims to empower consumers to identify attributes they cannot see like flavor, firmness, and shelf life, and therefore, consistently superior blueberries that are available year-round. Recognizing that consumer dissatisfaction can lead to prolonged declines in blueberry sales, LIVIE™ emphasizes the importance of consistent quality to sustain consumer loyalty and drive repeat purchases.
