"We Care You Enjoy" campaign starts in Germany and Austria
Spain
Wednesday 19 December 2012
MD
The campaign involves a famous German actress who takes a bath of fruit on posters and greets customers on promotional stands.
The campaign promoted by Proexport and Hortyfruta aims to get good results from German and Austrian c"onsumers.
"We Care You Enjoy" aims to increase the consumption of vegetables. It is personified by German actress Esther Schweins with huge posters on transits in important places (stations, airports, motorway service areas
) silhouettes on promotional stands (supermarkets, shopping centers).
These stands offer demonstrations, tastings and recipes for key products (broccoli, tomato, lettuce, cucumber, pepper) campaign. These stands will be present in 600 supermarkets in 76 cities in 80 locations in Germany and Austria.
These stands offer demonstrations, tastings and recipes for key products (broccoli, tomato, lettuce, cucumber, pepper) campaign. These stands will be present in 600 supermarkets in 76 cities in 80 locations in Germany and Austria.
source : murcia com