UMS launches its TV channel on the Internet

UMS (Union maraîchère suisse, Swiss horticultural union) launches its online television channel on the internetTV.ch portal, to regularly spread videos on Swiss vegetables.

UMS intends to develop the video to a greater extent as an additional communication channel, which allows to present more effectively subjects related to the country's vegetables. Reportages tailored to the different seasons on horticultural crops, tips for storing vegetables and delicious recipes await visitors.

"With gemüseTV.ch, we want to reach all the lovers of vegetables and also encourage young consumers to eat Swiss vegetables" says Moana Werschler, Swiss horticultural union. The television channel will gradually be offered also in French.

Source: gemüse ch