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US citrus cooperative unveils Lunar New Year packaging for 2025
Citrus fruits hold a special place in Lunar New Year traditions, symbolizing good luck, prosperity, and health. Sunkist’s custom packaging embraces this tradition with Chinese-inspired designs featuring the lucky colors red and gold.
Sunkist Growers, Inc., North America’s citrus cooperatives, is excited to introduce its limited-edition packaging for Lunar New Year 2025, starting January 29, which celebrates the Year of the Snake. The eye-catching 10lb (4.54 kg) cartons are perfect for Navel and Cara Cara oranges, while the matching display bins can showcase various citrus fruits, including Pummelos, ideal for festive celebrations.
Citrus fruits hold a special place in Lunar New Year traditions, symbolizing good luck, prosperity, and health. Sunkist’s custom packaging embraces this tradition with Chinese-inspired designs featuring the lucky colors red and gold. These designs make the fruit a standout choice for family gatherings or as meaningful gifts.
“Our Lunar New Year display bins are perfect for showcasing Pummelos,” says Cassie Howard, senior director of category management and marketing at Sunkist. “As the largest citrus fruit, with a tropical aroma and sweet-tangy taste, Pummelos are a popular choice for bringing good fortune during this festive season.”
Sunkist’s fresh, high-quality fruit and thoughtfully designed packaging aim to enhance celebrations around the globe. “Lunar New Year is a cherished holiday for many of our consumers worldwide,” said Howard. “Our Year of the Snake packaging not only celebrates prosperity but also highlights the premium quality of our citrus.”
Perfect displays for retailers
Retailers can create striking displays using the special Year of the Snake cartons and bins, featuring a variety of citrus options like Pummelos, Navels, Cara Cara oranges, lemons, mandarins, Minneolas, and grapefruit. “The Lunar New Year season is an excellent time for retailers to highlight citrus fruits,” Howard added. To support retailers, Sunkist is also promoting its products through social media, sharing recipes, healthy eating tips, and citrus varieties during the season.
Discover more about Sunkist's special Lunar New Year offerings — contact us today for details!
