NovaMela, consortium for apples

Italy

Monday 19 November 2012

NovaMela brings together Italy's leading apple companies (VOG, VI.P, LA TRENTINA, MELINDA, RIVOIRA).

A new organisation that brings together the leading apple companies has been formed.

NovaMela brings together 5 leading companies in the production and marketing of apples: VOG and VI.P (Alto Adige region) TRENTINA and MELINDA (Trentino) and RIVOIRA Giovanni e Figli (Piemonte).

The headquarters of Consorzio NovaMela is Terlano, the "Casa della Mela". The Presidency of the consortium was awarded to Michele Odorizzi, president of Melinda. The main aim of the consortium is to develop research of new varieties.

source : ansa it, trentino corriere it