Fruit Logistica launches new web presence

The Berlin main fair for the fruit and vegetable international industry Fruit Logistica has just launched a completely new web presence, which “offers both trade visitors and exhibitors the tools and information in a user-friendly form to be able to better prepare their participation and get the most out of their attendance at Fruit Logistica”, global brand manager Mr. Lamusse explained.
The new site offers easy access from both PC’s or mobile telephones and PDA’s, enabling fresh produce professionals to be able to access the information they need being in the office or on the move.
The Fruit Logistica Virtual Market Place has been streamlined and fully integrated into the Exhibitor Search function on the site, to offer buyers and trade visitors the opportunity easily set up meetings with exhibitors before the event.
Mr Lamusse went on to say that “this is part of Fruit Logistica’s continuous drive to offer our customers, and the fresh produce trade in general, the best possible platform to do business”.
Fruit Logistica, which takes place from Wednesday 4th - Friday the 6th of February 2009, is expecting over 2,200 exhibitors from some 70 Countries.