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GROSBUSCH celebrated its 100th anniversary
Luxembourg
Thursday 22 June 2017
GROSBUSCH celebrated its 100th anniversary on the 17th and 18th June. The opportunity for the company to unveil its new premises in Ellange and evoke its ambitions.
GROSBUSCH, the Luxembourg-based import and export company in Fruits & Vegetables, celebrated its 100th anniversary with all its partners on its Ellange site the 17th and 18th of June.
A week-end full of activities where nearly 3,000 guests took part in guided tours of the site, culinary workshops and various festivities featuring Fruits & Vegetables in all their forms. This 100th anniversary marks the launch of the various innovations engendered by the arrival of Goy and Lynn Grosbusch at its direction, their father, and André, their uncle. First of all, the launch of the "Grosbusch" and "Grosbusch Bio" brands, replacing "Vitality" and "Biovitality".
"We chose to put our own name on our products, which means that we are more than ever responsible and proud of their quality and origin," says Goy Grosbusch, Director of Support and Marketing. Selected with care and rigor with the producers, these Fruits & Vegetables of 1st choice guarantee freshness and exceptional nutritional qualities - a positioning also reflected in the new visual identity unveiled at the beginning of the year.
The guests were able to discover the new premises during guided tours organized throughout the weekend. "We have invested 20 million euros in these new structures, which will offer an additional 12,500 m2, on an already existing surface of 4,500 m2," says Goy Grosbusch. "Thanks to this, we now have 57 loading bays, 13 new storage cells, the temperature of which can be adjusted according to the stored product, a truck wash to wash our trucks, but also the fresh cutting workshops and the Fruit @ Office service Gathered at one site, "said Lynn Grosbusch, Sales Manager.
This anniversary was also an opportunity to discuss with the suppliers and partners present, some key figures and elements regarding the evolution of the company. "You must know that at the beginning of the year, we were less than 200 people in the company, whereas today we have around 240 employees. This development reflects our ambition for national, but also international, development. As an example, we have started to export to the African market by air freight and eventually to countries such as China or the UAE. Currently, our objective is an annual increase of 20% in our turnover, "says Goy Grosbusch.
