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China 04/12/2018

Sensor-based sorting machines manufacturer strengthens its structure in China

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China’s remarkably rapid development over the past 30 years has impressed the world. One of technology innovators in food processing industries, TOMRA is discovering that its leading technology and industry expertise are becoming increasingly popular and important in the local market. To prepare for the new opportunities created by China’s transformation, TOMRA has been strengthening its organizational base in this fast-growing market.

Envisioning TOMRA’s contribution in China’s shift to sustainable development, Jacob Rognhaug, general manager at TOMRA China, says, “During China’s transformative development, more innovative technologies are needed to address the challenges of the provision of high-quality food. At TOMRA, we are dedicated to optimizing resource productivity with sensor-based technology, and our solutions can answer some of the main challenges that China is facing today. That’s why we have been increasing our financial investment in China.”

TOMRA developed a comprehensive China strategy in 2015, and it includes establishing a local R&D team, setting up a local service network and strengthening local production. In 2017, TOMRA invested in expanding its manufacturing site in Kunshan to over 11,000 sqm, strengthening the supply chain, and providing enhanced support for the local market. This resulted in better integration of the resources in its global operations.

In addition, TOMRA enhanced its engineering capability in China by extending its technology center in Xiamen to support product and application development. Today, the technology center in Xiamen covers 5000 sqm, hosting about 150 employees, tripling the number of staff that were employed in 2015.

“Since we first established a branch in Xiamen in 2010, TOMRA has made great progress in China,” adds Rognhaug. "I see a bright future in which TOMRA grows together with China. The TOMRA brand is increasingly recognized in the local market. The TOMRA China team is willing to work with the local community in developing solutions that meet the needs of the local market and assist China’s economic transformation. With a spirit of innovation and a strong commitment to China, we look forward to a future that is win-win.”

For contact:
Roberto Ricci
GM & VP Europe
+39 335 1224955

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