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No more talking, planet cannot wait. “Plant for life” project has been launched

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Greenfood Iberica – a part of Greenfood Group, one of the largest corporate groups operating in the Nordic healthy food industry – has announced the launch of its ‘Plant For Life’ initiative.

Met during Fruit Attraction in Madrid Greenfood Iberica CEO, Jussi Alitalo explains how quickly the project has been launched: “We have been talking about sustainability for some time. After I have seen speech of Swedish climate activist Greta Thunberg at the United Nations Climate Action Summit, I thought that sustainability projects takes a bit long. Way from creating a plan to become carbon neutral takes at least couple of years. So I have thought “how about we make something now and make plans later”. The day after in the office, we decided that the easiest way to make it work the soonest possible is to start planting trees. This was end of September and beginning of November we are already planting trees”.

The company donates one tree for every metric ton of fresh produce sold under its Daily Greens brand. The donation goes to the Plant-for-the-Planet foundation which plants the trees and nurtures their development. Mr. Alitalo shares that by the end of 2019, they forecast to plant 2,500 trees in Mexico’s Yucatán Peninsula and ads that in tropical area tree will grow faster, therefore will start absorbing carbon dioxide (CO2) faster. “No more talking, we have started to take actions.”

Alitalo continues: “Each time our customers buy Daily Greens produce from us, they will be contributing towards offsetting the carbon footprint generated by the production and transport of those products. The more Daily Greens that we sell, the better the impact we can have for our planet and our people.”

According to UN trees help cool the planet by absorbing and storing greenhouse gasses, such as carbon dioxide, into their trunks, branches, and leaves. In addition, trees help preserve biodiversity, and they play a key role in collecting rainwater and reducing the risk of natural disasters such as floods and landslides.

Alitalo shares: “Greenfood Iberica is a transparent, open, honest and ethical company that strives to do better. We want to grow with our customers by helping them to offer consumers healthy, sustainable and tasty products that have been ethically produced, with respect for workers’ rights, and supplied in practical packaging. Our Plant for Life project represents another important step along this journey.”

Founded in 2004, Greenfood Iberica is a modern and dynamic sourcing office with a solid growth trajectory. By 2020, the company expects its turnover to hit 43 million Euros, after achieving 24 million Euros last year. In 2018, the firm delivered 2,800 trucks of fresh produce from Spain to wholesalers, fresh-cut processors and retailers in northern Europe.


For further information please see www.greenfoodiberica.es

 

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Greenfood Iberica CEO, Jussi Alitalo at company's stand during Fruit Attraction in Madrid
   
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