Vietnam eyes $1 billion from banana and passion fruit exports

Vietnam’s banana and passion fruit exports are nearing $700 million annually, and experts say they could cross $1 billion with better planning and investment. After durian’s billion-dollar breakthrough, these two fruits are now seen as the next flagship exports.

According to the Ministry of Agriculture, Vietnam has over 1.3 million hectares of fruit-growing land, with bananas covering 161,000 hectares. Banana exports reached nearly $380 million in 2024, ranking Vietnam as the world’s 9th largest exporter. Vietnamese bananas are already accepted in tough markets like the US, Japan, EU, South Korea, and China.

Despite strong exports, average income from banana farming remains low — about $2,400 per hectare.

Passion fruit is also gaining ground. Once a zero-revenue crop, it now earns hundreds of millions each year. Full market access to China and improved organization could push the sector to $1 billion.

Still, several obstacles remain: scattered growing areas, inconsistent seed quality, and pesticide misuse. Experts recommend zoning, better seed control, stricter chemical regulations, and cooperative-based production to solve these issues.

Pineapple and coconut are also on the rise. The global pineapple market is worth nearly $29 billion, and Vietnam’s pineapple exports already reach over 50 countries.

Challenges such as poor labeling, weak regulation, and misused planting codes have led to warnings from markets like China. Authorities are calling for tighter oversight, better local training, and a shift toward quality and traceability.

Experts stress that long-term growth depends on moving from high output to high standards, building strong brands, and ensuring compliance — especially in strict markets like China.

source: vnexpress.net

photo: interfresh.com.vn