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South African fruit conquers Europe
South Africa
Thursday 22 December 2011
MD
A major campaign is running in Germany and the UK for South African fruit
There is an important campaign running in Germany and the UK for South African fruit.
The campaign relies on the use of new QR-code technology. These pictograms can be read by smartphones and enable an immediate return on a website giving more information.
On the site consumers can find
a range of information on South Africa and its fresh produce. In addition, recipes, videos, a list of useful links and a contest with many prizes to win: a trip to a South African spa, beauty treatments, bottles of South African wines etc.
source : freshfel
