Fairtrade is 25 years old

The Fairtrade label, fair trade, has just celebrated its 25th anniversary.

It was in 1988 that Frans van der Hoff, a Dutch missionary, with Nico Roozen, economist, launched the Max Havelaar label, the name of a fictional character who opposed the exploitation of coffee pickers in Indonesia.

The 1st sales were coffee from Mexico. Now Fairtrade label has more than 30,000 products and its benefits profit from more than 1.35 million farmers and workers in the world. Over the years, the fair trade label has become the most recognized ethic brand in the world, with more than € 4.8 billion in annual sales.

In addition to pioneering products (coffee, chocolate, rice, cotton) the label now sells fresh fruits: apples, grapes, pears, plums, citrus fruits (oranges, lemons, limes, tangerines), subtropical fruits (avocados, mangoes).

source : fairtrade net