Big C Vietnam rewarded at Asia Fruit Logistica

The leading foreign-owned multi-format retailer in Vietnam operates 89 food stores across the country. Central Retail Vietnam includes hypermarkets (GO! and Big C), urban supermarkets (Tops Market) and semi-rural and rural supermarkets and hypermarkets under the mini go! and Lan Chi Mart banners. Central Retail was recognized for its strength and scale in fresh produce sourcing and procurement. It has been a pioneer in developing direct sourcing of imported fruits in Vietnam and building international partnerships. Pham Dieu Linh, Central Retail Vietnam’s fresh international sourcing commercial manager, collected the award during Asia Fruit Logistica exhibition in Hong Kong.

Strong domestic sourcing

The retailer has also forged strong sourcing programs for domestically grown fruits, working closely with local farmer organizations, cooperatives and government associations to promote local produce. Its annual tropical fruit festival featuring lychees, durians, mangosteens and mangoes among other products, has become a flagship event. The festival links to the cultural tradition of presenting baskets of ripe fruit during the Mid-Lunar New Year.

Extensive offering

Central Retail caters to a wide range of consumers in Vietnam with its extensive fresh produce offering. While its high-end Tops Market stores target expatriates and affluent consumers with a high proportion of imported produce, the retailer’s range of store formats service middle income shoppers and give them the opportunity to try new products and upgrade to higher value lines. This is an important driver of consumer demand in Vietnam, given the aspirational market dynamic.

"At Central Retail Vietnam, fresh produce is at the heart of how we serve our customers every day,” said Nguyen Thi Bich Van, Central Retail Vietnam’s head of PR and communications. “Receiving the Asia Fruit Award for Produce Retailer of the Year is a proud milestone that reflects our dedication to making premium, safe, and diverse fresh produce accessible to millions of shoppers across the country, and to connecting our market with top-quality supply from around the world."

Celebrating Vietnam’s National Day

Central Retail Vietnam recently inaugurated last August 21rst the Proud of Vietnamese Specialty Festival 2025 at GO! Thang Long, with the participation of representatives from the Ministry of Industry and Trade, the Ministry of Agriculture and Environment, the Hanoi Department of Industry and Trade, as well as a large number of Hanoi residents. This marks the second time the event has been organized in celebration of Vietnam’s National Day (2 September 1945 – 2 September 2025), with the aim of promoting and honoring 160 regional specialties. The festival offers consumers a diverse shopping experience featuring specialty products while instilling greater pride in Vietnam’s heritage, culture, and people.

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