Live from medFEL Perpignan: New visual identity for Origine Cévennes

The Origine Cévennes cooperative, which markets 90% of the Cévennes sweet onion production and exhibits stand E 035, is presenting its new graphic charter at the show.

 

 

 

The terraced cultures represented in a stylized way are a central element of the new visual identity. The latter highlights the strong values linked to the territory, to men and to the product. It is organized around 2 main logos, that of the company and that of the product under AOP

 

 

 

In 1991, at the initiative of 30 producers of sweet onions, a cooperative was created. Over the years, the company is developing with the notoriety of its flagship product, the sweet onion of the Cevennes, AOC since 2003, then AOP in 2008. Today, the cooperative has more than 100 members, produces more than 2 300 tons of sweet onions, apples and sweet chestnuts, with a turnover of 5 million euros.