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Chiquita renews its famous label
United States
Wednesday 29 September 2010
FJ
With a more attractive label, Chiquita wants young Americans to eat more bananas.
Recognizable at once, the blue label of Chiquita is going to be modernized.
The blue label identifies Chiquita’s bananas since 1963. Some modifications were brought, but always by keeping the blue label which are perfectly on the yellow bananas.
In November, Chiquita will be changing those stickers. The finalists in a logo design contest have been chosen. As part of the crowd-sourced effort, Chiquita created a logo generator website.
Chiquita tries to modernize its product and to fight in front of packed products ready to consume who have the favour of the new generations.
Source: Chicago stand, channel brand
