+33 680 38 14 46
Dia Group confirms profitable growth until 2029
DiaSpain plans to open more than 300 local stores by 2029 thanks to its franchisees and an aggressive fruit and vegetable sales policy.
After several years of restructuring, the group is accelerating its new expansion policy in both store and online channels. It plans to open more than 300 stores in Spain, largely thanks to franchisees. It continues to boost its omni-channel ecosystem, with plans to add 1 million customers to Club Dia and increase the share of online sales in total sales to 5-6%. It will also explore additional value creation levers such as inorganic growth and initiatives in adjacent sectors with the aim of creating new sources of revenue.
Best-in-class profitability position
The Dia Group projects an average annual growth rate (CAGR) in gross sales under banner of between 4-6% in Spain, exceeding the market growth rate and capturing market share, and increasing the margin on Adjusted EBITDA to expected levels of between 7.5-8%. This would give Dia Spain a best-in-class profitability position in the sector.
Investment of €150 million and creation of 3,000 jobs
The ambition of this plan will require an annual investment (Capex) in Spain of between €150-180 million until 2029. The company estimates that with the execution of this plan it will generate around 3,000 jobs in its store network and through franchises. Dia Argentina will also seek to resume the pace of growth once consumption recovers, supported by the strength of the Dia brand in the country, its value proposition and its solid financial position.
Fresh produce and bio to "Captivate the customer".
Offering the best assortment of fresh produce in the neighborhood, including weekly promotions and more regional varieties in fruits and vegetables are part of its strategy to 'Captivate the customer'. The bakery range is 100% natural and with enriched breads; new organic and low calorie categories in meat and fish are introduced among others. and include innovative products in the ranges of ready-to-eat dishes and with functional attributes are also included. The customer experience is enhanced with changes in store infrastructure and omni-channel drive. If you would like to learn more about commercial opportunities with the Dia Group, please write to us here.
