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Alimos coordinates food safety
Italy
Thursday 28 June 2012
MD
Alimos coordinates an information campaign on the safety of fruis and European vegetables.
To inform Italian, German and French consumers on the safety of European fruit and vegetables, the campaign "Healthy fruits and vegetables' is co-financed by the European Union, the Italian State and Alimos. Alimos - Alimenta the Salute, is a nonprofit cooperative that brings together government agencies, associations, producer organizations and cooperative groups of agribusiness.
This campaign provides Italian, French and German consumers with information on the safety of fruits and vegetables.
The project consists of several activities: promotions outlets, campaigns in specialised and general press, dedicated websites, online advertising activities on major social networks.
The campaign has a budget of 1.5 million for three years. Other companies have joined in Alimos for this project: Alegra, Apofruit Italia, Conor, Naturitalia e Orogel Fresco.
The campaign has a budget of 1.5 million for three years. Other companies have joined in Alimos for this project: Alegra, Apofruit Italia, Conor, Naturitalia e Orogel Fresco.
source : fruitecom srl
